Protective Joins with iPipeline to Digitally Transform the Order Entry Process and Help Advisors Drive Efficiency

EXTON, Pa. – December 4, 2024 – Protective Life Corporation (Protective), a U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), today announced that it has collaborated with iPipeline®, a leading provider of digital solutions for the life insurance and wealth management industries, to streamline the order entry process for its network of financial professionals. With iPipeline’s Laser App solution, Protective can now offer its financial professionals the ability to digitize, streamline, and automate financial documentation to improve productivity and increase efficiency across the life and annuities product lifecycles.

With iPipeline’s Laser App — an industry-leading financial forms automation solution — Protective will be able to offer its financial professionals a central platform featuring the industry’s largest library of more than 33,000 up-to-date and intelligent forms, which can be pre-filled using data from various CRM systems. For Protective’s financial professional network, this integration will now eliminate manual workloads and reduce data entry time by 80%, leading to a faster, more efficient, and easier sales process.

This partnership also enables iPipeline’s expanded network of more than 100,000 financial professionals to now immediately access Protective’s financial products – beginning with its recently enhanced flagship product, Protective® Aspirations variable annuity – for a quick and seamless process for completing digital forms that makes doing business with Protective easier than ever.

In addition, this integration will support the immediate use of e-signatures for a streamlined legal documentation process, helping financial professionals to better meet their clients’ retirement planning needs by enhancing automation and elevating the customer experience.

Expanding on their longstanding relationship, Protective selected iPipeline’s Laser App solution, which has a 95% repeat business rate among its current clients and unparalleled technical capabilities in the market, coupled with the fintech company’s experience, expertise, and outstanding reputation for quality.

James Wagner, Senior Vice President, Chief Distribution Officer at Protective, commented: “We are proud to transform our manual workflows into streamlined, efficient processes that will provide advisors with seamless business interactions. Integrating iPipeline’s technology into our platform was a natural progression for us, as many financial professionalsare already familiar with — and trust — Laser App. Our financial professionals asked for an easier, faster, unified, and digital experience for life insurance and annuity order processing, and by joining forceswith iPipeline, we can offer them the level of productivity and simplicity they asked for.”

Pat O’Donnell, Chief Executive Officer at iPipeline, added: “We are excited to expand our relationship with Protective. We both share a mutual commitment, which is to help the life and annuities industry tap into the full potential of digital transformation. Today, the ability to provide a streamlined, digital user experience is no longer optional, but rather it is a critical component that is a necessity for success. Laser App is one of the leading digital automation tools in the industry, offering advisors the ability to pre-fill forms. By doing so, advisors can spend time focusing more on serving clients — and much less on manual paperwork. As annuities and life insurance continue to be in demand, this kind of operational efficiency is more crucial than ever. Digital automation now provides a competitive edge, and the financial professionals who can streamline operations to offer their clients an elite customer experience will be the ones best positioned to capitalize on market opportunity and drive growth.”

About iPipeline

iPipeline is a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industries in North America, and life insurance and pensions industries in the UK. iPipeline couples one of the most expansive digital and automated platforms with one of the industry’s largest data libraries to accelerate, automate, and simplify various applications, processes, and workflows—from quote to commission—with seamless integration. The company’s vision is to help everyone achieve lasting financial security by delivering innovative solutions that connect, simplify, and transform the industry.

Since its establishment in 1995, iPipeline has helped protect more than 51 million people, and today is trusted around the world by more than 100 insurance carriers, and providers, and more than 2,500 broker-dealers, financial institutions, Brokerage General Agencies (BGAs), Independent Marketing Organizations (IMOs), and Managing General Agents (MGAs). Connected to more than 500,000 agents and advisers/advisors, the company collected nearly $77 billion in global life insurance premiums and annuities in 2023. iPipeline operates as a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500^® and Fortune 1000^® indices.

For more information, please visit https://ipipeline.com/.

About Protective

Protective has helped people achieve protection and security in their lives for 117 years. Through its subsidiaries, Protective offers life insurance, annuity, asset protection solutions and employee benefits and is helping more than 16.4 million people protect what matters most.

Protective’s approximately 3,800 employees put people first and deliver on the company’s promises to customers, partners, colleagues and communities – because we’re all protectors. With a long-term focus, financial stability and commitment to doing the right thing, Protective Life Corporation, a subsidiary of Dai-ichi Life Holdings, Inc., had $118 billion in assets, as of December 31, 2023. Protective is headquartered in Birmingham, Alabama, and is supported by a robust virtual workforce and core sites in the greater Cincinnati area and St. Louis.

For more information about Protective, visit www.protective.com.