Each generation differs from the previous one, but today’s youngest adults significantly differ in many aspects. Gen Z – those 18 to 27 years of age today – and Baby Boomers – now 60 to 78 – represent two entirely different worlds with vastly different expectations and needs.
Boomers grew up in an era before digital – with no internet, laptops, online banking or cell phones – and have witnessed the evolution of technology, from its very beginnings. Gen X and Millennials were slowly introduced to digital, but Gen Z is the first generation born into a truly all-digital world. For Gen Z, advanced technology, digital platforms, and instant 24/7 digital access have always been part of their world. Digital fuels everything for Gen Z.
Unlike Boomers, the younger generations are used to having instant information, right at their fingertips – via social media, online shopping, grocery delivery, or finances. What was once considered a luxury, is now just the norm.
With the world showing no signs of shying away from digital, it is more important than ever for the financial services industry to embrace the latest technology and digital innovations. For financial advisors, this means using a system that provides an easy and immediate way to meet their clients’ needs, now and in the future.
One easy way to provide a quick and seamless digital experience your clients want is to automate your financial forms workflow. This provides consumers with the speed, automation, and convenience they want, while providing the following key benefits for advisors:
- A Truly Connected Ecosystem: Automating financial forms enables you to seamlessly integrate with other CRM solutions, providing a comprehensive connectivity with easy access and reliable data.
- Enhanced Efficiency: Gone are the days of manual data entering and dauntless and tedious paperwork. Automated forms ensure a streamlined workflow, with forms that are filled out both quickly and accurately. This easy, effortless process allows you to drive productivity and efficiency, catapulting your business to new levels of success.
- Decreased NIGOs: NIGOs = lost revenue. All financial advisers have experienced it: NIGO forms. These headaches lead to delays, increased costs, and compliance risks. Automating financial forms significantly reduces NIGOs, ensuring that all fields are completed correctly, catching mistakes in real-time.
- Increased Profitability: With an easy way to fill out and submit forms quickly and easily, you provide a seamless digital experience for your clients. And with a user-friendly interface, this enables you to onboard and transition clients quicker than ever before, while meeting the needs of your client and increasing your productivity and profitability.
- A Greener Choice: Traditional financial processes create mountains of paperwork. By automating your financial forms, you drastically cut down – or eliminate – paper usage, contributing to environmental sustainability while reducing the costs and time spent on printing, mailing, and storing physical documents.
So how do you tap into the demand for digital – for your clients today and in the future?
At iPipeline, we make it easy with our Laser App solution.
With more forms than anyone in the business – in an unparalleled online library of more than 33,000 forms and 70 integrations – Laser App can help you transform your financial forms to tap into the endless benefits of digital automation.
Join the revolution to meet the digital demand today and learn how a paperless, automated, and accurate process can create customer satisfaction while elevating your business to the next level.
We’d love to show you: schedule a demo with us today.
About the Author
Robert “Bobby” Powell spent 15 years at Laser App as the Vice President of Sales and Marketing. He joined iPipeline in 2017 when the company acquired Laser App.
Bobby currently serves as Vice President of Wealth Management Sales, leading Wealth Management and Insurance distribution sales teams at iPipeline.
In his free time, Bobby enjoys camping, hiking, and fishing with his family, as well as attending Dodger games and any other outdoor activity involving sunshine.
