the official podcast of ipipeline
Rich Grisham, AVP of Pre-Sales for iPipeline, hosts insurance and financial services executives to discuss the state of the insurance and technology industries, and the latest trends set to impact this landscape. The show brings you to the intersection of technology, people and insurance, and is available wherever you get your podcasting content. We invite you to subscribe today - go ahead...we'll wait.
episode 10 | A CMO's Perspective on Marketing Insurance Products
Released June 29, 2018
This episode of the Pipecast features Steve Sanders, Senior Vice President and Chief Marketing Officer at Columbus Life Insurance Company. Steve discusses the evolution of the insurance industry from his perspective over the past two decades, touching on how his organization manages its most important goals in an ever-changing landscape. From recruiting to training, marketing and service, Mr. Sanders’ tales of successes and challenges are relevant to all of us in the life insurance industry today.
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