You are here: Products > Market & Sell > OmniDirectâ„¢




OmniDirect™ is a true direct-to-consumer solution offering both captive and brokerage carriers the ability to provide site visitors with a no-nonsense approach to securing simplified life insurance product sales. Consumers have an omnichannel experience for analyzing their needs, determining their health class, running a quote, filling out a lead form, ticket or full e-app, and even completing the purchase of a simplified product on line. The solution is a highly flexible platform, offering the consumer an end-to-end experience or collaborative approach with a call center or agent.

OmniDirect offers workflows to meet your specific needs and client self-service for content maintenance. It also accommodates build-once use-many-times deployments for carriers who not only use it on their websites but wish to push it out to selected distribution destinations.


  • Content Syndication - build it once and deploy it multiple times
  • Content self-service with Sitecore
  • Integrates with needs analysis, quoting, CRM, XRAE, iGO
  • Analytics - track effectiveness of marketing campaigns and user behavior
  • Insurance widgets (modular or integrated
  • Microsites, AB testing, data driven marketing


  • Pick from lead-generation, ticket and full e-App workflows
  • Maintain your deployment through client self-service
  • Convert your social and media placements to profit
  • Tap into the underserved millennial and mid-market
  • Responsive design
  • Diversify your selling approach for simplified products
  • Minimize staffing requirements for low value product sales

Related Software

AgentOne - with iPipeline's Industry-leading Suite of Agent Tools

DocFast - Fast and Secure e-Delivery for Your Policies and Documents

iGO - An Intelligent Fillable Form and Data Gathering Solution

XRAE - Field Underwriting Tool

Quoting - Quickly and Easily Deliver Accurate Insurance Quotes